How Empathy and Emotion Supercharges B2B Video

Chris Harmon

Principal at theBATstudio & Strategy Consultant


Examples from TIBCO, Eloqua and Lenovo illustrate how B2B brands can craft highly successful video campaigns by creating a more emotional and empathetic connection with their prospects and customers. Interestingly, these three examples span 10 years, which in the world of digital marketing is a lifetime. Chris will also explore how the way we measure video effectiveness has changed dramatically, and how Lenovo is working to set a new standard in B2B video marketing.

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