The Power of Video In Making Your B2B Story Come Alive

Laura Ramos

VP & Principal Analyst

Forrester Research

Many marketers struggle to make their business content more compelling. The solution to this problem is something we all know and love — a good story. To free your content from the "feature this, function that" humdrum, you need to reconnect with the three core principles of post-digital storytelling: understand your buyers, strike an emotional chord, and use content to deliver value. Video is the perfect vehicle for conveying your story in ways that are helpful, handy and more human.

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