Cassandra Jowett

Senior Content Marketing Manager

Influitive

Video can, and should, play a key role in so many different types of marketing campaigns, product launches and customer communications. But how do you scale your use of video to address multiple audiences and their needs at each stage of the buying journey, without scaling your budgets? Find out how we've scaled our content creation at Influitive through a mix of in-house and outsourced production. Gain practical tips on how to create a content production culture, and how to plan out your video content creation strategy.