Carol Krol

Editor-in-Chief

Demand Gen Report

Video is playing an increasingly vital role throughout the entire customer lifecycle to help generate demand, educate buyers, onboard new clients and build better relationships with customers. Join digital marketing leaders who have built successful video marketing programs to learn how they've re-imagined the customer journey through the eyes of a video strategy. Discover how they've prioritized content production activities, which videos they're producing in-house versus outsourced, how they justified their growing investments and what they've learned along the way.