Making Video a Core Competency of Your Business: Why It Works and What We've Learned
Director of Video
Video has become an integrated part of the content marketing, demand generation, product marketing, social media and brand programs at SolarWinds. Leading a small team of in-house video producers and creative experts, René has built out a strategic video marketing team that is helping SolarWinds produce hundreds of videos every year across dozens of products and target audiences with amazing results to show for it. But it wasn't always easy and demanded a change in culture, new processes, and the right group of people to make it work. Gain first-hand insight on how to build out a video marketing practice and what you need to consider to set yourself up for success.