Charm Bianchini

Senior Director of Enterprise Marketing

Marketo

Although sales and marketing alignment is essential for account-based marketing (ABM), what is the real key to success? Personalization! It is the single activity that marketing and sales teams must use to engage their audience and drive revenue. Join us to learn how to implement an effective ABM strategy to identify, segment, and target visitors with specific, personalized messages across multiple channels and content mediums. See how video content plays a critical role and how you can enable sales to deliver more personalized messages.