Viewtopia 2016

Video isn't just a tactic. It can and should be a central component of your larger creative strategy. This session delves into big-idea creative campaign planning that casts video as the lead actor. We'll include plenty of fun ...

Join Tim Riesterer, co-author of "The Three Value Conversations" as he introduces original research that offers fresh, counterintuitive ideas for creating content that improves persuasion and conversions. Conducted with an expe...

Examples from TIBCO, Eloqua and Lenovo illustrate how B2B brands can craft highly successful video campaigns by creating a more emotional and empathetic connection with their prospects and customers. Interestingly, these three ...

Join Linda West, Director of Digital Marketing at Act-On, to learn how her team uses interactive and personalized video content to generate thousands of new leads each quarter, nurture existing prospects, and help their sales t...

Hed Hi Media has filmed and edited hundreds of customer testimonial videos. In this session we'll share insights on what we've learned along the way and how to plan, shoot and edit customer testimonial videos that are optimized...

Paul has produced thousands of videos for hundreds of brands all focused on keeping people engaged and driving immediate action - and he's learned a few things along the way. In this session Paul will highlight powerful, proven...