Nick Barber

Video Technologies Analyst

Forrester Research

Gone are the days when YouTube can be your sole video strategy. Online video platforms support new video and analytics technologies that allow marketers to deploy and measure video like never before. Video is an important tool to not just engage with your audiences, but to help them in their moment of need and accelerate the customer life cycle. This session will explore video technology trends that will shape the future of video in business including integrations with marketing automation, personalized video for increased engagement, and customized video for the customer journey.